Overview
- Lease +/- 90,000 sf of office and retail space as part of the Browder Group’s expansive 235,000 sf FreeMoreWest portfolio
- Create a vibrant tenant mix to expand on the early submarket momentum created by Noble Smoke and early design showroom uses
- Reposition former industrial buildings as Class A adaptive reuse with a detailed leasing strategy to maximize value
Strategy
- Target specific retail concepts and office occupiers that are placemakers
- Land single tenant office occupiers that are looking for own presence in submarket
- Curate specific food & beverage spaces that are concentrated in the portfolio to create a center of gravity on Thrift Road
Result (As of July 2022)
- Activated Thrift Road as “Main Street” in the FreeMoreWest submarket
- Achieved highest office rent in submarket
- Portfolio vacancy went from 100% to 20%
